Gilding Primal Instinct FW 2012 Lookbook: The Executioner
photography by Michael Morrison
makeup by Aya Kudo
hair and set styling by Numi Empire
model is Aleksa
For the Fall/Winter 2012 season, avant-garde jewelry label Gilding Primal Instinct tasked me with producing and directing an image campaign and presentation to launch their second collection: The Executioner. An exploration of the relationship society has with "judge, jury, and executioner" I responded immediately to the richness of the colors and contrast of harsh metal and soft material in the designs. To highlight this I pulled visual cues from 17th century portraiture, the table setting, though muted to create a surreal but lush environment. Photographer Michael Morrison was also the first and only person I could think of to pull this campaign off.