Gilding Primal Instinct's Fall/Winter 2012 presentation (in conjunction with the lookbook/image campaign)was an experiment. Inspired by performance and the strong conceptual nature of the brand, we wanted to create a world where the audience existed as omniscient observer in the world of the collection: the Executioner. We invited the audience to walk amongst the performers and get a closer look at the pieces and the action. 

Images courtesy of, Gretchen Heinel, and Matthew Borgatti 

Using Format